The battle between Hermès and Louis Vuitton is the David and Goliath story of the fashion world.
Hermès is one of the last independent, family-run luxury brands. Five years ago, Louis Vuitton, a global conglomerate, revealed that it had secretly acquired a significant stake in the smaller company. How did Hermès fend off the takeover attempt? And why is it the fastest-growing fashion house in the world?
CEO Axel Dumas talks to the BBC about the epic showdown, and why Hermès stock has soared since the 2008 recession.
Axel Dumas, the CEO of Hermes, answered a few questions from BBC reporter Jeremy Ho.